Skip to main content
Embassy of Zambiain Italy · Rome
Discover Zambia

Tourism & Culture

From the thunder of Victoria Falls to more than 20 national parks and a warm, welcoming people, Zambia is one of Africa's premier destinations for nature, wildlife and adventure.

Victoria Falls on the Zambezi River

A Land of Natural Wonders

Zambia is widely recognised as one of Africa's premier destinations for nature, wildlife and adventure tourism. It is home to the world-famous Victoria Falls, the mighty Zambezi River, over 20 national parks, and numerous game management areas offering walking safaris, river activities and unparalleled wildlife viewing.

The country offers spectacular landscapes, lakes and rivers, and a rich diversity of flora and fauna, including over 700 bird species. Zambia is known as a peaceful and hospitable country — often described as one of the safest destinations to visit.

Key Attractions

  • Victoria Falls

    On the Zambezi River, shared with Zimbabwe.

  • South Luangwa National Park

    Home of the walking safari.

  • Kafue National Park

    One of Africa's largest national parks.

  • Lower Zambezi National Park

    River safaris and abundant wildlife.

  • Lake Kariba & Lake Tanganyika

    Major lakes and waterways.

  • Cultural & heritage sites

    Across the country.

Zambian performers in traditional dress

Culture and People

Zambia is a culturally diverse country with more than 70 ethnic groups, each with their own languages, traditions and artistic expressions. Traditional ceremonies, music, dance and crafts form an integral part of national identity and are celebrated throughout the year.

Zambians are widely known for their warmth and hospitality, often referred to as the people of "the land of friendly people".

Wildlife & Landscapes

A glimpse of Zambia's natural beauty and abundant wildlife.

A lion in a Zambian national park
An African elephant in the wild
Elephants near a Zambian river
Spray rising from Victoria Falls

Tourism Information and Links

For trip planning, consult the Zambia Tourism Agency and official tourism resources. Check practical advice on the best time to travel, health and vaccinations, and safety with official authorities and health bodies before you go.

Planning a trip to Zambia?

Find out about visa requirements and entry rules before you travel.